Last updated: 31 October 2025

1. Who We Are

This website ([www.pinkaloha.com](http://www.pinkaloha.com)) is operated by Lucy Friend, an independent children’s author based in the United Kingdom.

For the purposes of the UK General Data Protection Regulation (UK GDPR), Lucy Friend is the Data Controller of your personal information.

You can contact Lucy at:

lucy@lucyfriend.com](mailto:lucy@lucyfriend.com)

2. What Information We Collect

We may collect and store:

Name (optional)

Email address (for newsletters, pre-launch updates, or waitlists)

Technical data such as IP address, browser type, and usage data (via Squarespace Analytics or Google Analytics if enabled).

3. How We Use Your Information

Your personal information is used only to:

* Send you updates, newsletters, and pre-order announcements for Lucy Friend’s books and related creative projects

* Respond to enquiries submitted through the website

* Analyse website performance and improve content

We never sell or rent your data and only share it with trusted service providers who help operate this website and email system.

4. Legal Basis for Processing

We process your data under one or more of the following legal grounds:

Consent — when you voluntarily sign up for updates.

Legitimate interest*— for basic site analytics and website functionality.

5. How Your Data Is Stored

Your data is stored securely through our website host (Squarespace).

These platforms comply with UK and EU data-protection standards and use secure servers.

6. How Long We Keep Your Information

We keep your details for as long as you remain subscribed or until you request deletion.

Unsubscribing removes you from our mailing list immediately.

7. Your Rights Under UK GDPR

You have the right to:

* Access a copy of your personal data

* Request correction or deletion

* Withdraw consent at any time

* Lodge a complaint with the UK Information Commissioner’s Office (ICO) at [www.ico.org.uk](https://www.ico.org.uk)

To exercise any of these rights, contact [lucy@lucyfriend.com](mailto:lucy@lucyfriend.com)

8. Cookies & Analytics

This site uses cookies to ensure it functions correctly and to improve your experience.

You can adjust cookie preferences in your browser settings.

Analytics data is collected anonymously and used only to understand general visitor trends.

9. Third-Party Services

We use reputable third-party processors:

Squarespace – website hosting and analytics

These providers may store or process data outside the UK or EEA under approved data-transfer safeguards.

10. Updates to This Policy

We may update this policy from time to time.

Any changes will appear on this page with a revised “Last updated” date.

Contact

If you have questions about this policy or how your data is handled, please contact:

[lucy@lucyfriend.com](mailto:lucy@lucyfriend.com)